Our Story
At Ishta, we're more than just a brand – we're a movement dedicated to spreading awareness, fostering harmony with nature, and promoting the well-being of individuals and communities. Founded by Preetha Manigandan and Manigandan, Ishta is your gateway to the world of Panchgavya products and the incredible value of desi cows.
Our Team
FOUNDER Preetha Manikandan is an MBA graduate with 15 years of experience in the IT industry, specializing in project management and transitioning projects from the USA and Canada. Having worked with esteemed companies like TCS, IBM, and CTS, she brings a wealth of expertise across various sectors including banking, retail business, and SAP projects. Passionate about sustainable living and animal welfare, Preetha is the Founder of ISHTA, a natural products brand offering a diverse range of items. As the Research and Development Manager since 2018, she focuses on raising awareness about the potential of non-milking cow products, advocating for their utilization to spare cows from slaughterhouses while benefiting both mankind and the environment.
Preetha Manikandan
CO-FOUNDER Manikandan Nagarajan with 15 years of industry experience and an MBA background, had worked with prestigious companies like TCS, IBM, and CTS. Passionate about sustainable living and animal welfare, I co-founded ISHTA, a natural products brand focusing on non-milking cow products. As the Research and Development Manager since 2018, I'm dedicated to raising awareness about the benefits of these products, advocating for their utilization to spare cows from slaughterhouses while benefiting both mankind and the environment. A sought-after speaker, I engage with corporates, schools, and social groups, sharing knowledge on A2 cow's milk and cow products.
Manikandan Nagarajan
Our Mission
Awakening Awareness: Through accessible programs and engaging events, we kindle awareness about the remarkable value of desi cows and the importance of Panchgavya products.
Leading with Heart: At Ishta, we embody the harmonious blend of tradition and innovation, setting the stage for the next generation to embrace our vibrant culture.
Nurturing Nature's Gifts: From our farm to your home, we provide pure and high-quality Panchgavya products, curated with reverence for nature's gifts.
Events by Ishta
Awareness Events
Join us for our enlightening awareness events, where urban populations connect with cows and learn about the significance of Panchagavya. Experience the joy of spending time with these majestic creatures and discover the beauty of our initiative.
Kannukutties - Kids Event
Bring your little ones to our fun and educational kids' events. Through interactive activities, we inspire the next generation to care for our planet and its inhabitants.
Ishta's Vision
Promote Health and Well-being: Discover the nourishing and rejuvenating properties of cow products, empowering you to make conscious choices for your health and vitality.
Halting Cow Slaughter: Join us in our mission to end cow slaughter through awareness campaigns and advocacy efforts, preserving these majestic creatures for future generations.
Encouraging Panchagavya Products: Partner with us as we work closely with farmers to produce sustainable Panchagavya products, creating economic opportunities and promoting rural development.